A Hero for Every Site (via VaultPress Blog)

Yep, I’m reblogging my own post from the VaultPress blog. :) I really enjoyed working with Matthew Woodson on the new illustration he did for us. We’ll be continuing to work together over the next few months, as we lead up to (and celebrate) the public release of VaultPress.

To make room for the hot new art, I busted open the design of the site, getting rid of the borders and background colors, bumping the text up to Twenty-Ten-huge levels, and adding a ton of subtle touches for the Webkit, Opera, and Firefox 4 users to appreciate. Typekit serves up Calluna for headlines and body copy, the typeface we liked so much we used it right in the logo. It’s been lots of fun concentrating on VaultPress over the past few months, and the stuff that’s yet to come is even cooler.

A Hero for Every Site Yesterday, we began rolling out a fresh round of advertising, and we wanted to take just a minute to talk about the story behind it (we are bloggers, after all). Deciding how to advertise a totally new product is a tall order. When your job is providing security and peace of mind, there's two pretty obvious marketing strategies: fear or empowerment. You can scare your users into using your product, or you can make using your product feeling empow … Read More

via VaultPress Blog

VVery Good Week

Two projects I’ve been working on for a long time saw the light of day this week. The first, VaultPress, has a simple mission: protecting WordPress-powered sites. I’ve seen it in action, and it’s pretty remarkable. VaultPress constantly syncs your entire WordPress site — your posts, pages, comments, themes, uploads, plugins, options, and everything else — with no user intervention needed once it’s installed. The VaultPress Safekeepers have set up something pretty sweet, and it’s very cool to get to help out with the design. In branding VaultPress, we wanted a design that reflected Automattic’s expertise and competence when it comes to WordPress development. We sought to tell users a story that brought to mind the importance of securing their irreplaceable data without using fear as a marketing tactic. With humor, pith, and a little inspiration from the Crown, we hope that your first impression of VaultPress has made you want to give it a try. While the developers prepare for VaultPress’ public debut, I’m working with the artists at the Delicious Design League on its public face. More about that later. ;)

At the end of the week, VideoPress launched a brand new Flash player that’s totally rewritten for improved performance and better usability. The design changes are subtle, but give the player a much cleaner and more polished look. It’s much easier to copy embed codes or to even download the full-quality H.264 or Ogg Theora video. Try that with YouTube. There is a ton more to come with VideoPress; stay tuned to their blog for more.

For now, check out the new player with — what else — Michael Pick’s video introduction to VaultPress.