Designing Login for the WordPress apps

Earlier this year, a project squad in our mobile division set out to work on a surprisingly tricky task: creating a simple login flow for our mobile apps that works with any WordPress site.

Why would that be hard? Because there isn’t just one flavor of WordPress. Endless hosting configurations, an almost infinite number of plugin combinations, and competing APIs make it challenging to create a single login experience that works for everyone. There are users with multiple sites, and users with no sites at all. Users who are accustomed to desktop computer interfaces, and those who have never used WordPress on anything other than their mobile phone. Multiple paths for logging in had been added over time, each optimized for different kinds of users. As a result, our existing login flow was complex, to say the least.

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