Spoiler alert: the answer is “no.”
Saul Bass. While the famed graphic designer is best known for creating some of film’s most beloved opening titles (see: The Man with the Golden Arm, North by Northwest, Vertigo, Psycho, West Side Story, and Goodfellas) he was also responsible for dreaming up a handful of iconic logos for brands like AT&T, Continental Airlines, and the Girl Scouts. In fact, as Christian Annyas points out, the average lifespan of a Bass-designed logo is 34 years — which is pretty impressive in the grand scheme of things. So, did the companies who decided to ditch his designs make a wise decision? Click through, as we investigate.
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