Should You Ever Replace a Saul Bass Logo?

Spoiler alert: the answer is “no.”


Saul Bass. While the famed graphic designer is best known for creating some of film’s most beloved opening titles (see: The Man with the Golden Arm, North by Northwest, Vertigo, Psycho, West Side Story, and Goodfellas) he was also responsible for dreaming up a handful of iconic logos for brands like AT&T, Continental Airlines, and the Girl Scouts. In fact, as Christian Annyas points out, the average lifespan of a Bass-designed logo is 34 years — which is pretty impressive in the grand scheme of things. So, did the companies who decided to ditch his designs make a wise decision? Click through, as we investigate.

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2 thoughts on “Should You Ever Replace a Saul Bass Logo?

  1. Hello. I found your blog listed under “awesome blogs using the Ryu theme”. I was wandering if you could tell me about how you made your background image work so well when viewing your blog from a mobile, I’ve tried doing something similar, but the image just abruptly cuts off when viewing from a mobile. Sorry for posting on here, really want to figure this out though.


    1. Hey, sorry for the late reply. I think the trick is a little custom CSS; I used background-size: cover to make the image scale to fit. Unfortunately mobile browsers ignore background-attachment: fixed on the body element, but using the cover style at least has the effect of scaling the background to match the height of the page.

      body {
          background: url('') no-repeat center center fixed;
          -webkit-background-size: cover;
          -moz-background-size: cover;
          background-size: cover


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