Good Branding

Good Branding
“‘Every act of creation is first of all an act of destruction.’ See what destruction hath wrought in July 2011.”

I’ve never actually shopped at Restoration Hardware, though my roommate John and I used to occasionally go to the one in New Orleans to sit on their furniture and pretend that we were rich. Despite that, I’ve always admired their impeccable branding, evidence of which I happened to notice while looking at Google Street View (this is their new store in Houston). Even on a construction barricade, their aristocratic brand is in full effect.

One thought on “Good Branding

  1. Thanks for sharing this Matt, talk about a great branding strategy. Not only did they turn a usually ugly construction barricade into something nice to look at; they immediately set the precedence that their shop will help the sophisticated homeowner beautify their home.

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